About Us

Welcome to ISSH, where elegance meets innovation. Our story began in the United Kingdom, where two passionate individuals, united by their shared vision and living under the same roof, embarked on a transformative journey. During the challenging times of the COVID-19 lockdown, our co-founders turned a period of uncertainty into an opportunity for creativity and growth. They delve deep into researching the beauty industry, exploring the potential of cosmetic products that not only enhance appearance but also celebrate individuality.

ISSH stands for more than just cosmetics; it represents a commitment to helping you embrace your elegance. Our slogan, "Embrace Your Elegance," is a testament to our belief that true beauty comes from within and is accentuated by high-quality, carefully made products.

For ISSH, launching in India, we wanted to raise a brand born in India, vegan, and cruelty-free. Our commitment to ethical beauty is to make you feel good about using our products, knowing they are kind to animals and the environment.

Our commitment is to bring you cosmetics that blend luxury with efficacy, ensuring that every time you get ready to use one of our products, it feels a lot like an extension of your very own style and grace. Our journey from a shared flat in the UK to launching ISSH is a testament to our unwavering dedication to bringing you the best in beauty.

Thank you for being a part of our story. Together, let's embrace elegance in every moment.